Short-form editing for a182K-follower fitness coach.
- 341K Views · Video 1
- 35K Views · Video 2
- 69K Views · Video 3
- 59K Views · Video 4
Project overview
Deliverables
Who FitCoachJas is
FitCoachJas is a fitness coach with about 182K followers on Instagram. His content covers weight loss, muscle building, nutrition, and general health advice.
Most of his videos end the same way: comment a keyword, get a free guide. That comment triggers an automated DM, which walks the viewer into his coaching funnel where they can book a call or buy a program.
Target audience · 18–50
The challenge
Educational content has a hard time competing with pure entertainment. People scroll fast. If a video doesn't earn its first couple seconds, the lesson never lands.
The brief was four Reels that stop the scroll, hold attention to the end, and still leave room for the comment-to-DM mechanic that turns a viewer into a lead.
- Capture attention quickly
- Improve viewer retention
- Increase engagement
- Encourage comments
- Support the lead-generation funnel
My approach
- 01
Pacing matched to scroll speed
Cuts move as fast as people actually scroll through Reels, without losing the clarity the lesson needs.
- 02
The hook got its own pass
First frame, first line — treated as a separate problem from the rest of the edit, because that's what decides if anyone stays.
- 03
Captions sized to read at a glance
Most people watch with the sound off. Text has to carry the point on its own.
- 04
Held attention through the middle
This is usually where people drop off. Cuts, zooms, and text timing were built to keep momentum right there.
- 05
Reels first, then checked on Shorts
Each edit was finished for Instagram, then reviewed to make sure the framing and pacing still worked on YouTube Shorts.
The results
The first Reel edited under this project pulled 341K views, 30K likes, and 8K comments — up from 76K views and 1.8K likes on the previous reel he posted before this project. Posting time, the hook, and Instagram's own distribution play a part too, but the jump lines up with when the new edit went up.
Proof & screenshots
Video 1 · 341K views
Video 2 · 35K views
Video 3 · 69K views
Links
- Instagram profile @fitcoachjas
- Client website https://fitcoachjas.com/
- Video 1 reel link View on Instagram
- Video 2 reel link View on Instagram
- Video 3 reel link View on Instagram
- Video 4 reel link View on Instagram
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